"I'm Sorry" is not only the title of Petra Collins' short film but also the name of her fashion brand. The brand "I'm Sorry" was launched by Petra Collins in 2018. It reflects Collins' distinctive aesthetic, which combines elements of dreamy surrealism with a contemporary, youthful vibe.
The fashion line includes a variety of clothing items and accessories that often feature Collins' own artwork and designs. Her pieces have been noted for their playful yet introspective style, often incorporating motifs such as cherubs, floral patterns, and nostalgic references. The brand's collections have been showcased in various fashion events and are popular among fans of Collins' artistic vision.
Petra Collins herself is a prominent figure in the art and fashion world, known for her photography, filmmaking, and collaborations with major brands and publications. The "I'm Sorry" fashion brand serves as an extension of her creative expression, offering clothing and accessories that embody her unique blend of whimsy and introspection.
Now, back from a brief hiatus, I'm Sorry launches with a collection co-created with Mimi Wade. The new drop features bright and bold jewelry, a wedding dress for the modern and fun bride, and plenty of California style pieces. Keep scrolling to see our favorite pieces from the new whimsical collection.
The Pink Mimi Wade Edition Baby Tee is perfect for summer